Our Team

EMMA

Owner of DREAM IT YOURSELF, Emma stands out for her transparency and boundless energy.

With a background in strategic marketing, she brings her expertise to the table to lead DIY with a sharp and modern vision. Her ambition? To evolve the boutique toward greater modernity and refined style expertise, in order to guide each bride in her quest for the perfect dress—one that reflects both current trends and her own desires.

Having grown up surrounded by women, honesty, empathy, and attentive listening are the values that guide every one of her decisions. Through Dream It Yourself, Emma aims to offer more than just a dress: a genuine and personalized experience where every bride feels heard, supported, and truly radiant.

LAETICIA

Laeticia is our sunny beauty (as you can see in the picture: THIS SMILE!). It’s crazy how positive and communicative Laeticia’s energy is.

With her boundless energy, our sales and marketing coordinator lights up both our brides and the team with her infectious joy and vibrant spirit.

She’s the perfect person to guide you toward your “Yes to the dress.” Always there to warmly welcome our brides, she’s also the face of many of our videos!

Thanks to her creative flair and writing talent, she’s the one behind our blog articles and newsletters. If you haven’t checked them out yet, now’s the time—they’re full of helpful tips and inspiration!

ELISA

Passionate and determined, Elisa pours all her energy and kindness into supporting future brides.

Originally from the South of France, she passionately guides each bride through the magical moment of saying “yes” to the dress, offering both expert advice and heartfelt support. Always attentive, she knows how to highlight each bride’s personality and desires, turning every fitting into a truly authentic and unforgettable experience.

For her, the most important thing is that every bride feels like herself—confident, radiant, and in a dress that resonates with her story.

OCEANE

If you follow us on social media, there’s a good chance you’ve already seen Océane… or maybe even dreamed a little watching her wear one of our dresses on video!

As the marketing and communications manager at DIY, she’s both behind the camera and in front of it, bringing the spirit of our collections to life. From filming to editing, she infuses our content with passion and creativity. But her role doesn’t stop there—she’s also in the boutique, guiding future brides in choosing their perfect dress.

Falling in love with Montreal, Océane left France to join the DIY adventure. An expert in communication and marketing, she showcases our dresses through her videos and creations, while helping our brides on their journey to that long-awaited “Yes.”